For newcomers, bands without a big label contract, festivals have for decades been a far-reaching platform. In our digital times, the music industry has changed dramatically: Now even for established artists, concerts have become an important source of income as buying CDs has gone out of fashion. And along the same line, gigs have become a vital PR instrument as big labels‘ promotion campaigns appear quieter in the internet‘s information cacophony.

So I was wondering what Roskilde — legendary annual open-air rock music festival near Copenhagen — would look like these days. Read more →