McKinsey Quarterly: “Designing the digital hive”

Building broader networks and new capabilities through digital communities has become the norm. There are four things your organization can do to support this change and support the creation of these digital networks:

1. Engage your workforce in better strategy.
2. Connect silos via digital chains.
3. Enlist key customers to improve the proposition.
4. Unite a dispersed sales force.

See more recommendations for embracing the new social and digital norms in “Digital Hives: Creating a surge around change” from the McKinsey Quarterly.