The Rise Of Multichannel Networks: Critical Capabilities For The New Digital Video Ecosystem. A White Paper By Strategy&
As video viewing habits are evolving rapidly, traditional media companies are trying to adapt accordingly. But because business models are not yet fully developed, multichannel networks present real challenges to media companies when it comes to their integration and evolution toward long-term sustainability and value creation.
The white paper by strategy& (formerly Booz & Company) is available for download here.